Omniture Awarded Patent for Testing and Analytics

OREM, Utah - Omniture Inc. announced in a press release that the US Patent and Trademark Office has awarded the company a new United States Patent (US Patent Number 7,383,334).

The patent is generally directed to testing and analytics, and relates to Omniture’s core platform business and technology with a computer-implemented method for comparing Website visitation data sets and navigation between Web pages.

“2008 has been a year of technology leadership for Omniture as evidenced by the new releases of SiteCatalyst, SearchCenter and Test&Target, as well as awarded patents and new patent applications,” CEO and Co-founder of Omniture Josh James said.

“We continue to innovate technologies that we believe empower marketers and companies to gain increased insight, a greater return on their investment and competitive advantages for their business,” he added.

With this new US Patent, Omniture’s internal patent portfolio now includes 173 US and foreign issued patents and patent applications pending, covering Web analytics, online campaign management, and conversion.

In addition to its internal patent program, Omniture has licensed more than 75 US and foreign patents and pending patent applications relating to Web measurement and other technologies from NetRatings Inc.

Omniture Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives