New Training Courses in Banking and Finance

Talal Abu-Ghazaleh Academy for Banking and Finance (Amman-Jordan) announces conducting new training courses in Banking and Finance:

1- Excellent Customer Service in Banks & Financial Institutions 


• Objectives:-
- Providing participants with customer service concepts and their importance to bank marketing.
- Providing participants with the basic dimensions of customer service.
- Providing participants with skills required for measuring customer service for the purpose of quality assurance.
- Providing participants with skills required for planning the effective customer service program in banks and financial institutions.

• Main Topics: -
- Bank service and its marketing characteristics.
- The customer orientation in bank marketing.
- The excellent performance of bank services.
- Measuring customer service and quality assurance techniques.
- Building the sustainable relationship with customers through customer relationship management (CRM) program.
- Practical cases and applications.

• Training Techniques:-
- Lectures.
- In-Depth discussions.
- Power point presentations.

• Targeted Participants:-
All senior personnel involving in marketing, public relations, and
customer services activities in banks and financial institutions.

• Lecturer: Dr. Naji Mualla.
• Course Date: August 26-30,2007 from 4:30-8:00 p.m.
• Course Duration: 18 training hours for five days.
• Language: English
• Place: Talal Abu-Ghazaleh College of Business (TAGCB)
• Participation Fees: JD 250.